Your extended sales,
marketing, and ops team
Your extended sales,
marketing, and ops team
Your extended sales,
marketing, and ops team
Everything To Gain helps companies streamline their operations, fix broken workflows, and scale smarter across sales, marketing, recruiting, and finance.
Everything To Gain helps companies streamline their operations, fix broken workflows, and scale smarter across sales, marketing, recruiting, and finance.
Everything To Gain helps companies streamline their operations, fix broken workflows, and scale smarter across sales, marketing, recruiting, and finance.
Companies and brands our team has worked with
Companies and brands our team has worked with
Companies and brands our team has worked with
Companies and brands our team has worked with
You’re not the only one feeling the friction.
You’re not the only one feeling the friction.
of companies say they’re unable to move quickly enough to stay competitive.
of leaders report critical skill gaps across their growing teams and departments.
in average annual waste caused by misalignment between teams and systems.
Michael Cofone
Michael Cofone
Michael Cofone
Willem butler
Willem butler
Willem butler
Lead by founders.
Backed by talent.
Michael Cofone and Willem Butler have worked side by side for over six years, building, leading, and growing incredible companies. Around us is a team of exceptional, knowledgeable operators who turn disorder and chaos into process and efficiency.
years of expertise across sales, marketing, and operations
hours of manual work eliminated through systems, automation, and process design
client satisfaction across all active accounts and clients
Evolution
Work has evolved, and so should your operations.
Work has evolved, and so should your operations.
We’ve lived every messy version of work and engineered efficiency to fix it. From disconnected tools to scaling bottlenecks, we help teams streamline and speed up where it counts most.
Manual chaos
Ditch the guesswork. When memory, spreadsheets, and docs define your ops, growth stalls. It's time to turn luck into motion.
Manual chaos
Ditch the guesswork. When memory, spreadsheets, and docs define your ops, growth stalls. It's time to turn luck into motion.
Manual chaos
Ditch the guesswork. When memory, spreadsheets, and docs define your ops, growth stalls. It's time to turn luck into motion.
Manual chaos
Ditch the guesswork. When memory, spreadsheets, and docs define your ops, growth stalls. It's time to turn luck into motion.
Introduce process
Codify what works. We build playbooks, SOPs, and team processes that remove ambiguity and make repeatability second nature.
Introduce process
Codify what works. We build playbooks, SOPs, and team processes that remove ambiguity and make repeatability second nature.
Introduce process
Codify what works. We build playbooks, SOPs, and team processes that remove ambiguity and make repeatability second nature.
Introduce process
Codify what works. We build playbooks, SOPs, and team processes that remove ambiguity and make repeatability second nature.
Adopt tools
We bring clarity to the chaos, replacing scattered spreadsheets with CRMs, dashboards, and automations that accelerate output.
Adopt tools
We bring clarity to the chaos, replacing scattered spreadsheets with CRMs, dashboards, and automations that accelerate output.
Adopt tools
We bring clarity to the chaos, replacing scattered spreadsheets with CRMs, dashboards, and automations that accelerate output.
Adopt tools
We bring clarity to the chaos, replacing scattered spreadsheets with CRMs, dashboards, and automations that accelerate output.
Connect systems
Align your data and workflows so systems connect with each other, allowing your team moves faster, with less friction.
Connect systems
Align your data and workflows so systems connect with each other, allowing your team moves faster, with less friction.
Connect systems
Align your data and workflows so systems connect with each other, allowing your team moves faster, with less friction.
Connect systems
Align your data and workflows so systems connect with each other, allowing your team moves faster, with less friction.
Unlock with AI
Reduce the overhead and use AI to tighten feedback loops, spotlight insights, and move from reactive to predictive.
Unlock with AI
Reduce the overhead and use AI to tighten feedback loops, spotlight insights, and move from reactive to predictive.
Unlock with AI
Reduce the overhead and use AI to tighten feedback loops, spotlight insights, and move from reactive to predictive.
Unlock with AI
Reduce the overhead and use AI to tighten feedback loops, spotlight insights, and move from reactive to predictive.
We turn your tech stack into a growth engine.
We turn your tech stack into a growth engine.
CRMs, marketing automations, internal tooling, and data platforms. We’ve seen it all. We don’t just learn your stack. We clean it up, integrate it, and reduce SaaS spend by up to 36%.
HubSpot
We’re a certified HubSpot Implementation Partner with deep expertise across the platform, from custom workflows, automation, and reporting.
Salesforce
We lead Salesforce implementations for fast-moving teams, building interfaces, streamlining data governance, and making the platform fit your operations.
Google Ads
We manage and scale Google Ads, paid search, display, and social campaigns. All built for pipeline, not impressions.
Better systems across
every function.
Marketing
Smarter marketing ops
Let's automate your campaign workflows from end to end. Centralize tools, streamline reporting, and launch more efficiently with every cycle.
Sales
Repeatable motions
We'll turn your CRM into a growth engine. Clean up lead routing, reduce manual entry, and equip your team to close faster with fewer blockers.
Recruiting
Frictionless hiring flows
Recruiting shouldn’t be a bottleneck. Integrate systems, eliminate wasted steps, and speed up decisions with stronger candidate visibility.
Operations
Streamlined systems
Stop duct-taping systems together. Standardize processes, automate handoffs, and unlock leverage across every team in your org.
Marketing
Better systems across every function.
Our framework isn’t pulled from some legacy firm’s deck. It’s shaped from real experience, tested inside messy teams, high-pressure projects, and problems that don’t have clean, obvious solutions.
Marketing
Smarter marketing ops
Let's automate your campaign workflows from end to end. Centralize tools, streamline reporting, and launch more efficiently with every cycle.
Sales
Repeatable motions
We'll turn your CRM into a growth engine. Clean up lead routing, reduce manual entry, and equip your team to close faster with fewer blockers.
Recruiting
Frictionless hiring flows
Recruiting shouldn’t be a bottleneck. Integrate systems, eliminate wasted steps, and speed up decisions with stronger candidate visibility.
Operations
Streamlined systems
Stop duct-taping systems together. Standardize processes, automate handoffs, and unlock leverage across every team in your org.
Marketing
Better systems across every function.
Our framework isn’t pulled from some legacy firm’s deck. It’s shaped from real experience, tested inside messy teams, high-pressure projects, and problems that don’t have clean, obvious solutions.
Marketing
Smarter marketing ops
Let's automate your campaign workflows from end to end. Centralize tools, streamline reporting, and launch more efficiently with every cycle.
Sales
Repeatable motions
We'll turn your CRM into a growth engine. Clean up lead routing, reduce manual entry, and equip your team to close faster with fewer blockers.
Recruiting
Frictionless hiring flows
Recruiting shouldn’t be a bottleneck. Integrate systems, eliminate wasted steps, and speed up decisions with stronger candidate visibility.
Operations
Streamlined systems
Stop duct-taping systems together. Standardize processes, automate handoffs, and unlock leverage across every team in your org.
Jon Polenz
CEO @ OwnerCo
"We started working with ETG when it was just Willem and Michael, and over a year later, they’re still hands on and committed, even meeting in person to collaborate. Their team is reliable, sharp, and invested in our success."
Karen C.
President @ ConDecor
"Since launching our online marketing campaigns with Everything To Gain, we’ve seen a noticeable increase in foot traffic into our stores. The strategies they implemented were not only effective but tailored specifically to our needs."
Jon Polenz
CEO @ OwnerCo
"We started working with ETG when it was just Willem and Michael, and over a year later, they’re still hands on and committed, even meeting in person to collaborate. Their team is reliable, sharp, and invested in our success."
Karen C.
President @ ConDecor
"Since launching our online marketing campaigns with Everything To Gain, we’ve seen a noticeable increase in foot traffic into our stores. The strategies they implemented were not only effective but tailored specifically to our needs."
Jon Polenz
CEO @ OwnerCo
"We started working with ETG when it was just Willem and Michael, and over a year later, they’re still hands on and committed, even meeting in person to collaborate. Their team is reliable, sharp, and invested in our success."
Karen C.
President @ ConDecor
"Since launching our online marketing campaigns with Everything To Gain, we’ve seen a noticeable increase in foot traffic into our stores. The strategies they implemented were not only effective but tailored specifically to our needs."
1. Research
First, we step into your world
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Discovery & analysis
Process audit
Gap assessment
2. Launch
Kickoff isn’t a meeting. It’s ignition
Once we launch, the wheels are up. Systems come online, workflows take shape, and your team starts to glide. This is where planning ends and real progress begins. Our team is operational and working around the clock shipping, iterating, and moving the needle every single day.
System activation
Workflow development
Task ownership & execution
3. Expansion
Your ops engine gains momentum
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Iteration cycles
Ops-driven growth
Compounding efficiency
4. Leverage
Build once, benefit forever
We don’t just handoff work and disappear — we scale with you. Our partners treat us as a tactical advantage: a team that stays close, keeps optimizing, and evolves as the business grows. What starts our as delivery turns into an long-term edge.
Seamless handoff
Continued partnership
Passive ROI
1. Research
First, we step into your world
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Discovery & analysis
Process audit
Gap assessment
2. Launch
Kickoff isn’t a meeting. It’s ignition
Once we launch, the wheels are up. Systems come online, workflows take shape, and your team starts to glide. This is where planning ends and real progress begins. Our team is operational and working around the clock shipping, iterating, and moving the needle every single day.
System activation
Workflow development
Task ownership & execution
3. Expansion
Your ops engine gains momentum
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Iteration cycles
Ops-driven growth
Compounding efficiency
4. Leverage
Build once, benefit forever
We don’t just handoff work and disappear — we scale with you. Our partners treat us as a tactical advantage: a team that stays close, keeps optimizing, and evolves as the business grows. What starts our as delivery turns into an long-term edge.
Seamless handoff
Continued partnership
Passive ROI
1. Research
First, we step into your world
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Discovery & analysis
Process audit
Gap assessment
2. Launch
Kickoff isn’t a meeting. It’s ignition
Once we launch, the wheels are up. Systems come online, workflows take shape, and your team starts to glide. This is where planning ends and real progress begins. Our team is operational and working around the clock shipping, iterating, and moving the needle every single day.
System activation
Workflow development
Task ownership & execution
3. Expansion
Your ops engine gains momentum
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Iteration cycles
Ops-driven growth
Compounding efficiency
4. Leverage
Build once, benefit forever
We don’t just handoff work and disappear — we scale with you. Our partners treat us as a tactical advantage: a team that stays close, keeps optimizing, and evolves as the business grows. What starts our as delivery turns into an long-term edge.
Seamless handoff
Continued partnership
Passive ROI
How we work
How we plug-in
and start delivering.
How we plug-in
and start delivering.
Our framework isn’t pulled from some legacy firm’s deck. It’s shaped from real experience, tested inside messy teams, high-pressure projects, and problems that don’t have clean, obvious solutions.
1. Research
First, we step into your world
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Discovery & analysis
Process audit
Gap assessment
2. Launch
Kickoff isn’t a meeting. It’s ignition
Once we launch, the wheels are up. Systems come online, workflows take shape, and your team starts to glide. This is where planning ends and real progress begins. Our team is operational and working around the clock shipping, iterating, and moving the needle every single day.
System activation
Workflow development
Task ownership & execution
3. Expansion
Your ops engine gains momentum
With real traction comes real upside. We iterate the playbook, doubling down on what works, and channeling every dollar toward ROI — faster cycles, fewer blockers, measurable outcomes. We begin fine tuning your system to move the bottom line.
Iteration cycles
Ops-driven growth
Compounding efficiency
4. Leverage
Build once, benefit forever
We don’t just handoff work and disappear — we scale with you. Our partners treat us as a tactical advantage: a team that stays close, keeps optimizing, and evolves as the business grows. What starts our as delivery turns into an long-term edge.
Seamless handoff
Continued partnership
Passive ROI
1. Research
First, we step into your world
As we break orbit, we map the terrain by inspecting your workstreams, shadowing your team, studying your code, and touching your designs. We don’t just observe. We embed, absorb, and learn your business inside and out.
Discovery & analysis
Process audit
Gap assessment
2. Launch
Kickoff isn’t a meeting. It’s ignition
Once we launch, the wheels are up. Systems come online, workflows take shape, and your team starts to glide. This is where planning ends and real progress begins. Our team is operational and working around the clock shipping, iterating, and moving the needle every single day.
System activation
Workflow development
Task ownership & execution
3. Expansion
Your ops engine gains momentum
With real traction comes real upside. We iterate the playbook, doubling down on what works, and channeling every dollar toward ROI — faster cycles, fewer blockers, measurable outcomes. We begin fine tuning your system to move the bottom line.
Iteration cycles
Ops-driven growth
Compounding efficiency
4. Leverage
Build once, benefit forever
We don’t just handoff work and disappear — we scale with you. Our partners treat us as a tactical advantage: a team that stays close, keeps optimizing, and evolves as the business grows. What starts our as delivery turns into an long-term edge.
Seamless handoff
Continued partnership
Passive ROI
Trusted by leaders
across industries.
Trusted by leaders
across industries.
We partner with companies across industries to unify workflows, clean up operations, and accelerate performance no matter the size or structure.
ConDecor
With ConDecor, we built a unified sales and marketing framework that automated lead tracking, improved follow-ups, and connected every part of their funnel. The result was cleaner data, faster decisions, and a team that could focus on selling instead of managing tools.
ConDecor
With ConDecor, we built a unified sales and marketing framework that automated lead tracking, improved follow-ups, and connected every part of their funnel. The result was cleaner data, faster decisions, and a team that could focus on selling instead of managing tools.
ConDecor
With ConDecor, we built a unified sales and marketing framework that automated lead tracking, improved follow-ups, and connected every part of their funnel. The result was cleaner data, faster decisions, and a team that could focus on selling instead of managing tools.
ConDecor
With ConDecor, we built a unified sales and marketing framework that automated lead tracking, improved follow-ups, and connected every part of their funnel. The result was cleaner data, faster decisions, and a team that could focus on selling instead of managing tools.
Brick & mortar
Revenue breaks when sales and marketing don’t move in sync. We fix that by connecting your campaigns, pipelines, and reports into one simple system that shows what’s working and what isn’t.
Cleaner data, faster decisions, and a team that could focus on selling instead of managing tools.
Interstaff
With Interstaff, we built a system that combined job ads, lead forms, and candidate workflows into one connected platform. Their recruiters now see where every applicant comes from, who’s active, and which campaigns drive the best hires.
Interstaff
With Interstaff, we built a system that combined job ads, lead forms, and candidate workflows into one connected platform. Their recruiters now see where every applicant comes from, who’s active, and which campaigns drive the best hires.
Interstaff
With Interstaff, we built a system that combined job ads, lead forms, and candidate workflows into one connected platform. Their recruiters now see where every applicant comes from, who’s active, and which campaigns drive the best hires.
Interstaff
With Interstaff, we built a system that combined job ads, lead forms, and candidate workflows into one connected platform. Their recruiters now see where every applicant comes from, who’s active, and which campaigns drive the best hires.
Staffing firms
Recruitment depends on speed and follow-through. We help staffing firms connect their marketing, CRM, and outreach tools so every lead is captured, tracked, and moved through the funnel automatically.
Faster placements, lower manual workload, and clear data to scale recruitment across new markets.
Better Business Bureau
For the Better Business Bureau, we built a custom bi-directional sync between HubSpot and their legacy CRM system, enabling entire sales and operation teams to leverage modern sales and marketing tools. Our solution has allowed the Better Business Bureau to interface with their data more meaningfully.
Better Business Bureau
For the Better Business Bureau, we built a custom bi-directional sync between HubSpot and their legacy CRM system, enabling entire sales and operation teams to leverage modern sales and marketing tools. Our solution has allowed the Better Business Bureau to interface with their data more meaningfully.
Better Business Bureau
For the Better Business Bureau, we built a custom bi-directional sync between HubSpot and their legacy CRM system, enabling entire sales and operation teams to leverage modern sales and marketing tools. Our solution has allowed the Better Business Bureau to interface with their data more meaningfully.
Better Business Bureau
For the Better Business Bureau, we built a custom bi-directional sync between HubSpot and their legacy CRM system, enabling entire sales and operation teams to leverage modern sales and marketing tools. Our solution has allowed the Better Business Bureau to interface with their data more meaningfully.
Nonprofits
Nonprofits grow when their outreach and donations run on reliable systems. We help mission-driven teams connect their marketing, event, and donor data so they can focus on community impact instead of spreadsheets.
More accurate reporting, less manual work, and a clearer path from outreach to real-world results.
Start saving money and increasing output.
Still have questions?
Still have questions?
Still have questions?
Still have questions?
We have answers
We have answers
What services do you offer?
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Which industries do you serve?
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What is the pricing?
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What tools do you work with?
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How does the pod model work?
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